Brokerages expand AI plans beyond marketing
Real estate brokerages plan to expand AI use for recruiting, administrative work and customer management, according to a Delta Media Group survey.
Personal touches can help real estate marketing
Tailoring messages to a person, property or neighborhood can help agents distinguish their business and encourage customers to respond.
FHFA moves to expand mortgage insurance outreach
Fannie Mae will allow mortgage companies to notify borrowers who may qualify to cancel private mortgage insurance, potentially lowering their monthly payments.
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Give customers a thank-you worth remembering
A faster reply starts with a backup plan