AI can improve the pitch but undermine the transaction
Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.
How agents can connect with younger homebuyers
Short-form video and helpful explanations about financing, costs and the buying process can help agents reach millennial and Gen Z buyers.
New Google tool gives agents a clearer view of what works
Google Search Console now lets users connect social accounts and see which searches surface their posts and videos, giving agents new insight into what gets found online.
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