
Turn AI from a writing tool into a business system
At Florida Realtors’ 2026 Convention, Ifoma Pierre outlined five ways agents can use AI and automation to prospect, manage leads and create useful content.

Mortgage rates climb to highest level in over 14 months
The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.

Building a lasting customer pipeline with open houses
Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.
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Florida consumer sentiment edges up as budgets tighten

Flooding prompts emergency declaration; Florida Realtors opens DRF

Disaster unemployment aid available after Hurricane Isaias

Real Estate Q&A: Can Leased Solar Panels Derail a Home Sale?

AI Can Speed Up Work But Still Needs Your Review

Rates dip to lowest level in more than a month

Florida’s business growth broadens economic base

Federal disaster declared for Isaias as insured losses grow

Florida CEOs upbeat about economy, hiring outlook tops nation

Fed keeps rates unchanged, gives little signal of next move

